So how did the Previns story begin?

Back in 2012, Niraj Bhatt, the founder of this pioneering Indian food brand, embarked on a journey to create Previns Fine Indian Foods.

Niraj reflects on fond childhood memories of his father Pravin, a renowned Indian musician and passionate cook, who loved creating fantastic authentic curries with fresh ingredients; “Gatherings at the family home always involved the sound of talented Indian musicians, the aroma of his father’s delicious cooking and lots of interesting people who would come from miles to taste the food and listen to the wonderful music. Word soon spread of his father’s wonderful cuisine to all his friends, family and through the community”

The family recipes, originating from Nairobi, Kenya and Gujarat, India, were passed onto Niraj when his father taught him how to cook. With all the knowledge and skill absorbed, Niraj felt he had to share these flavours with the rest of the world, and with this…Previns Fine Indian Foods was eventually born.

Niraj’s passion for delicious food has also inspired a third generation of family cooks and his daughter Simran is already a fantastic cook at the young age of 12.

You can taste this passion for real flavour in all Previns products today inspired from generations of Previns family recipes.

For great tasting, authentic flavours, choose Previns every time.


Our Brand Values

Authentic + handmade + locally sourced ingredients + No Additives + No Preservatives

= Indian food with real flavour & provenance.

Here at Previns we are a family run business who strongly believe that quality ingredients make quality food.

We have worked hard to develop a network of local supply chain partners to source the finest, freshest ingredients and grow a product range which delivers provenance, taste and reliability.

Our strict HACCP & SALSA quality control systems ensure we maintain the highest standards from manufacture right through to delivery onto your plate giving our customers total confidence in our brand.

We believe in our brand and support our customers by ensuring a regular calendar of in-store tasting sessions where people can meet our team and taste our range of products.

Echoing my father’s passion, we believe in people and the community and continue to support many charities, social groups and fundraising events by attending regular cooking demonstrations and helping, where possible, with product donations.

We believe in building relationships and value trusted, honest collaboration with other organisations striving towards a common goal. This is reflected in our unique collaboration with Waterloo Cottage Farm, allowing us to ensure the freshest quality meat for our curry ready meal dishes.

We enjoy exploring new ways to collaborate with other businesses from our annual beer & curry events at Hobsons Brewery in Cleobury Mortimer or delivering cooking demonstrations and a full dining menu at Chatsworth Farm Shop in Chesterfield.

In short we are a vibrant, dynamic specialty Indian Fine Food brand that strives on delivering excellence in everything we do.

We would love to hear from you if you share similar values and think you can be part of Previns journey either as a supplier, stockist, wholesaler, distributer or if you just love great food and want to share your experience on our recipe or blog pages.

Looking to work with us ?

We are always looking to expand out partnerships with high quality retail establishments across the World. If you think our products would suit your establishment then we would be delighted to hear from you.

Please us the email for to the right to send us a message, or alternatively please visit our contacts page to get in touch with us.

    Contact Information

    Previns Ltd, Unit A1, Bridge
    Park Road, Bridge Industrial Estate,
    Thurmaston, Leicester, LE4 8BL

    Tel: +44 (0) 116 2604882